As you begin to prepare to launch a new product, service or program, there are many moving parts and there's a great deal going on. It's hard to keep everything straight and there are bound to be at least some minor problems.
But of you avoid these five major mistakes, your launch should go smoothly (for the most part) and there will only be little snags along the way.
Many marketers pick any old product because they think that their marketing prowess alone will sell it, failing to consider the needs of their customer base. If your product doesn't live up to the promise of its marketing, you'll have a disaster on your hands. You'll lose customers and damage your reputation, and there may not be a next product launch. The core of any good launch is a good product, so take the time to create one that meets your customers' needs.
Not Starting Early Enough
Many entrepreneurs start planning just a few weeks out of their launch and then find that either they haven't allowed enough time get interest going, or they run into trouble along the way.
You should start planning your launch well in advance. Depending on the program or service, a good guideline is to start planning about two months ahead of the launch day.
Who Are You Targeting?
Entrepreneurs often have a good product but don't fully flesh out how to communicate its unique benefits to their ideal clients. With so many programs and services flooding the market, why should a person buy yours?
You need to clearly identify this and figure out how to communicate the unique benefits to your prospective buyers.
If you try to do everything by yourself, you may run into serious trouble. First, there's all of the work that goes into the pre-launch phase. You'll be burning the candle at both ends trying to get it all done. There are also skills you may lack or that others could do better.
Getting help with your launch plans can mean the difference between a launch that leaves you stressed out, overwhelmed and disappointed with the results and one that has you excited, inspired and generates a nice revenue stream for your business. What takes you 3 or 4 hours will likely take an expert VA less than an hour. So you pay her for an hour and you free up 3-4 hours for you to do other important things in your business!
Finally, if you have an online sales force of affiliates and partners selling for you online, you'll greatly increase your reach.
Failure to Test
I'm always surprised by the number of entrepreneurs who fail to test their products and gain feedback from their target market.
This feedback is objective data that tells you how your ideal clients really feels about your program or service. It tells you what changes you need to make or how to update your messaging in order to make your launch a success.
Ready to plan your next launch?
My new e-book...5 Keys to a Wildly Profitable Launch, is available exclusively through the "Get Clients Online" giveaway. Get my 5 top tips to create an elegantly simple plan for making your next (or even your first) launch a smashing success!