With all of the shiny objects and dangling carrots hanging in front of an online marketer's eyes, there is one profit-generating method that has stood the test of time and still delivers results: email marketing.
Some people claim that email marketing is dead and gone, but those making a passive income with this method know that this is not true at all. Email marketing still delivers results. Why is it still going on strong when other methods have fallen by the wayside?
Direct and Personal
First of all, email marketing is powerful because it's direct and personal. Your messages go straight into your subscribers' email inboxes, not their Facebook account or blog feed. Your messages address them by name and talk to them like an email from a friend.
Email Subscribers are Responsive
Compared to other ways of reaching people, email subscribers are very responsive. This varies a great deal from list to list and is dependent on many factors. But in general, email open rates and click-through rates are higher on average than other marketing methods.
Anyone Can Use Email
Social media sites aren't ideal for every type of business. But email marketing, like blogging, is something any type of business can use. No matter what size your business or what industry, it's highly likely that your customers use email for finding deals and shopping.
Email Is Here to Stay
Another advantage of email is that, unlike the latest social media fad, it's here to stay. Sure, it's hard to imagine that one day Facebook will disappear, but it's possible. Email is as ingrained in our communications as the telephone. It's not going to go away anytime soon.
People Shop Through Email
Another advantage email has over social media is that people shop using email whereas they don't generally shop on social media. Social media is for sharing news and hanging out with friends. For businesses, it's a goldmine for spreading brand awareness and communicating with customers. But it's not where you sell – that’s what email is for.
With an email list, you don't have to worry about competing for keywords and driving traffic through SEO. You already have a captive audience. You're not dependent on the search engines to bring people to you. Additionally, your email list consists of prospects that are already qualified. They signed up for your list because they're interested in what you have to offer.
You Own Your Email List
Another advantage is that you own your email list. No one can pull the plug on it, sell it out from under you, or make changes to your Terms Of Service. You and only you have control over your list.
Part of Your Online Marketing Arsenal
This doesn't mean that you should restrict your online marketing to email marketing only. You can still use social media for branding or search engine marketing for traffic. But they say ‘the money is in the list' because it's an excellent way to set up a solid passive income online.