As a Girl Power Entrepreneur, you have the ability to decide exactly how much money you want to make in your business. I've found it's based largely on one decision...
How much marketing are you willing to do?
I know what you are thinking..."It's not that easy or that simple, Lori. I've been marketing and I'm still not booking as many clients or making as much money as I want to."
I get it. Really, I do. I get it because I've been there too. I bet your story and mine are very similar.
Here's how my story went. See if it sounds familiar...
You've spent either a ton of time or money creating your web site but it doesn't seem like anyone is visiting the site. If they are, they aren't signing up for your list, that's for sure!
You are all over on social media. You've got accounts everywhere and you are trying to keep up. You are doing your best to follow the advice of all of the "experts" out there but to be honest, you have no clue if it is actually doing any good for your business.
You've spent a small fortune on courses and programs and while you may have learned a little, you still feel like you are missing some pretty critical pieces of the puzzle because you aren't getting the mind-blowing results that were promised on the sales page.
You have a ton of great ideas for marketing your business...but when it comes to figuring out how to implement them effectively without breaking the bank, you get stuck.
Basically, you've spent a bunch of time and money on webinars, course, coaches, programs and anything else to help you get results and what you are feeling right now is frustrated, overwhelmed, completely stuck and not getting results.
You may even be wondering if you've got what it takes to succeed
as an entrepreneur in the first place.
Am I right? Does that sound like where you are right now?
I'm here to tell you, it doesn't have to be that way.
There's nothing wrong with you. The fact that your client list isn't as full as you would like is not a reflection of your skill at what you do. It just means it may be time to sit down and review your marketing message and the strategies you are using.
After working with many entrepreneurs to multiply their businesses, here's what I know for sure holds true no matter what industry you work in...
You need to be doing the right kind of marketing.
The kind of marketing that builds a lasting relationship with your clients and prospects. I'm not talking about "churn and burn" marketing where you are hitting people over the head with offer after offer and your goal is just to the next sale and move on. I'm talking about Connection Based Marketing™ that focuses on a long term, lasting relationship with your clients so that you become their "It-Girl" for your niche and they wouldn't dream of working with anyone else. Not only that, they can't wait to refer their friends and family to work with you.
When you start using the right kind of marketing, this Connection Based Marketing, your entire business can change faster than you have dreamed possible. So often the marketing techniques you'll find out there may be described as "authentic marketing" but they involve strategies that don't feel so authentic like a fake countdown timer to a fake deadline for a special offer or "accidentally on purpose" sending the wrong link to an offer to justify a second email to your list. Or they involve strategies that only serve to make your prospective client seem like they are nothing but a sale to you, like a funhouse maze of never ending up-sell offers they can't seem to escape from!
I bet you've experienced this type of marketing yourself. These strategies might work in the short term, but what happens when your potential client discovers that when she visits the sales page from a different computer the countdown timer is completely different from the one she saw originally? Or when she notices that you always seem to be sending out the wrong link in sales emails?
Yeah, you guessed it...she's going to lose faith and trust in you. And that means she will probably never become a paying client.
Now imagine this...
Every morning you wake up excited to start the day working in your business. You look at your calendar and think to yourself "I can't believe this is my reality. I can't believe I get paid to do this!" You are excited to get up and get going because you know that...
- Your list is growing each week with qualified potential clients from your target market.
- New ideal clients are reaching out to you regularly to schedule a time to talk with you about working together.
- You spend your day working on the things in your business that you LOVE to do while you have the support and help you need to take care of the details that aren't in your unique brilliance.
- You are so incredibly clear on your marketing message that when you sit down to write a new blog post or marketing copy it just flows and when you read it later your reaction is "I LOVE THIS!!!!" (and your ideal clients feel the same way)
- Your clients adore working with you and they regularly refer you to their friends and family.
- You are more confident and excited than ever about your business and the work you are doing.
- You are no longer working late at night or on the weekends yet you are accomplishing more and earning more than ever before.
- You are able to relax and enjoy time with your family, friends and those who mean the most to you because you know things are running smoothly and your next new client is right around the corner.
- You drift off to sleep each night thankful for the opportunity to work with your amazing clients and confident that you are making a difference in their lives.
Welcome to your new normal, girlfriend!
Congratulations! You are a Girl Power Entrepreneur! You've created a business that can become a dream come true with just a few little tweaks. And yes, with Connection Based Marketing, you can decide how much money, and how much of an impact you want to make in your business just by determining how much marketing you are willing to do.
All you need now is to embrace this strategy and find someone to take you by the hand and walk you step-by-step through exactly what you need to do to achieve your goals.
You don't have to figure this out alone.
It’s big noisy digital world out there but somehow we managed to connect and I can't help but feel like there is a reason for that.
I've heard it said that people come into our lives for a reason
bringing something we must learn.
And we are led to those who help us most to grow if we let them,
and we help them in return.
-Wicked, The Musical
I work with Girl Power Entrepreneurs (and OK, a few cool men who don't mind the floral images and fancy fonts!) who are dedicated to making a difference with their business. Who are serious about doing what it takes to get their message out there in a bigger, bolder way to get seen, get heard and get hired™ by the clients they are meant to work with.
We work together to craft a marketing message that will captivate your ideal clients and leave them begging for more. As they get to know you, they won't be able to dream of working with anyone else. You'll become the "It-Girl" that they look to for sound advice and guidance. They will look forward to reading your emails and sharing them with friends and family who could use your services.
You, my darling, are a rock star, and it's time for the whole world to know it!
Your clients are in the dark. They are worried, scared and they don't know what to do. They are looking for the light. Until today you've been standing there with a flashlight ready to guide them.
But the flashlight isn't enough.
Your clients need you to be their lighthouse.
You are awesome at what you do but marketing probably isn't your groove. It's not your happy place. The good news is, it is so totally my groove! I geek out on marketing. Really. Like, a lot.
When we work together we put your brilliance and my brilliance to work together
and the end result is that you become that lighthouse for your clients.
Your brilliance gets amplified and draws your clients towards you as you
become their beacon of hope.
If you are ready to be seen, to play big and get your message out into the world, I'd love to help.
Think of me as your marketing fairy godmother!
I'd love to hear more about your business, your goals and your message and see if I can help. Just click the button below and schedule a time for us to talk. We'll review where you are at right now and where you want to go and I'll give you my thoughts on what steps you should take next. If I am not the right fit to help you, I'll be happy to refer you to someone else who can. No pressure, just you and me talking about how to get you to the "new normal"
LET'S GET ACQUAINTED!
Click the button below to view my online calendar and select a time for us to talk.
We'll speak by phone, or even by Skype, and see if working together would make sense for you.